The five business fields that Nidec focuses on


Toward the Realization of Circular Society
We at the Nidec Group utilize our products and technologies to contribute to realizing a sustainable sound material-cycle society where energy is converted efficiently.
Our determination
Move the world,
change the future.
To move the world in a better direction, Nidec takes on various issues around the world.
Move the world, change the future. To move the world in a better direction, Nidec takes on various issues around the world.

Since its inception in 1973, Nidec has been offering motors and various other products, many of them enjoying the world’s largest market share. From tiny devices that go inside PCs and smartphones to huge equipment such as vessel power generators and industrial pumps to mechanical devices like machine tools to support manufacturing, Nidec supplies a wide variety of products as energy to make the entire world go around.
Five business fields
Nidec aims to realize a sustainable sound material-cycle society where clean energies flow smoothly. We expand our “motor + α” businesses in the “five fields of focus,” i.e., appliance and mobility, deeply rooted in our daily lives; AI-related areas, home to cutting-edge technologies; production and logistics operations and large-scale social infrastructure, all linchpins of people’s lives.
Nidec aims to realize a sustainable sound material-cycle society where clean energies flow smoothly. We expand our “motor + α” businesses in the “five fields of focus,” i.e., appliance and mobility, deeply rooted in our daily lives; AI-related areas, home to cutting-edge technologies; production and logistics operations and large-scale social infrastructure, all linchpins of people’s lives.
Base of AI Society
Digital Society Solutions
AI and other types of digital technology have been evolving exponentially for the past several years. Behind these trends are servers and datacenters to process an enormous quantity of data. Processing such an amount of data requires a stable infrastructure and an efficient cooling of heat from data processing.
By providing thermal solutions that incorporate technologies from its group’s wide range businesses, Nidec offers cooling fans, water-cooling modules, and other cooling solutions that meet its customers’ needs, while supplying inspection and manufacturing process equipment essential to electronic devices.

Main products largely popular in the AI society
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Server CDUs & fans *CDUs (Coolant Distribution Units)
Server CDUs & fans *CDUs (Coolant Distribution Units)

Issues surrounding datacenters
As AI and machine learning technology develop rapidly, the number of datacenters is on increase to process a tremendous amount of data. Servers operating in such datacenters must always be in operation to support social infrastructure. An efficient cooling system is in demand as servers’ performance will decline and risks of malfunction will increase after the heat from data processing raises severs’ internal temperature.
As part of its product lineup, Nidec offers CDUs, which circulates cooling water to control server-generated heat, and fan motors that promote servers’ internal airflow to discharge heat. By offering efficient, reliable, and durable cooling solutions, Nidec contributes to stable datacenter operations.
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Electricity-producing alternators
Electricity-producing alternators

Issues surrounding energy supply
Datacenters require stable electricity supply to process an enormous quantity of data. Power outages and electricity shortages heighten the risks of suspension of data processing and loss of data. This is why a system capable of promptly providing electricity in the wake of an emergency is in demand.
Nidec offers chiller motors that keep datacenters’ internal servers at appropriate temperatures. By combining chillers, which circulate coolants to discharge heat efficiently, with efficient and durable motors, Nidec contributes to datacenters’ stable thermal management while suppressing energy consumption.
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Chiller motors
Chiller motors

Issues surrounding cooling systems
A large number of servers are installed at high densities in datacenters to process a huge amount of data efficiently in a limited space. An efficient cooling system is in demand to address heat discharging for stable data processing.
Nidec offers chiller motors that keep datacenters’ internal servers at appropriate temperatures. By combining chillers, which circulate coolants to discharge heat efficiently, with efficient and durable motors, Nidec contributes to datacenters’ stable thermal management while suppressing energy consumption.
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Semiconductor inspection equipment
Semiconductor inspection equipment

Issues surrounding semiconductor manufacturing
Semiconductors are gaining attention as devices to suppress the electricity consumption of CPUs and GPUs, both the brain of datacenters. Securing performance and quality amid the increasingly sophisticated semiconductor manufacturing process requires a rigorous inspection that detects even a minute flaw.
Nidec offers semiconductor inspection equipment, which supports semiconductor manufacturing with advanced measurement functions. For semiconductor manufacturing where even a minute flaw must not be overlooked, Nidec offers accurate and efficient inspection equipment, contributing to improving the quality of semiconductors, which are in use at datacenters and many other different fields.
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Sustainable Infrastructure and Energy
Electrification & Energy Infrastructure
Electrification & Energy Infrastructure
As electricity consumption increases amid technological development to enrich people’s lives, demand for electricity is on the rise globally. Now, focus is on how to utilize renewable energies.
Nidec contributes to all types of infrastructure of “generating,” “storing,” “transmitting,” and “using” electricity. In such businesses of power generators to generate electricity out of renewable energies efficiently and of BESS (battery energy storage system) to store electricity to use it as much as and when necessary, Nidec seeks sustainable infrastructure and energies!

Main products to contribute to infrastructure maintenance
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BESS (Battery Energy Storage System)
BESS (Battery Energy Storage System)

Issues surrounding energy management
Renewable energies are the key to the global decarbonation trends progressing in recent years. A system that properly stores generated energy to supply a necessary amount of electricity when necessary is in demand, as the output of electricity generation by sunlight and other renewable energies fluctuates subject to weather and time slot.
Nidec offers BESS, a system that stores electricity generated by sunlight, wind power, and other renewable energies, and that provides as much electricity as necessary and when necessary. By utilizing its long-nurtured battery and electricity management technologies, the Nidec Group contributes to a stable energy supply.
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BESS inverters
BESS inverters

Issues surrounding BESS
Stable electricity supply is an issue amid the ongoing introduction of renewable energies. As the output of electricity generation fluctuates subject to weather and time slot, BESS is required to not only store and supply electricity efficiently but ensure a proper charge/discharge management to reduce energy cost and environmental burden.
Nidec offers inverters – devices to convert the renewable-energy-generated direct current from inside BESS units into alternative current used in households, etc. These inverters control output power frequency and voltage to ensure BESS units’ proper charge/discharge management based on demands.
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Electricity (power) generators
Electricity (power) generators

Issues surrounding power generation
Based on the increasing demand for electricity and the decarbonation trends in recent years, electricity systems are required to be eco-friendly while ensuring a stable energy supply. As the output of renewable-energy-based electricity, which is increasingly adopted across the globe, fluctuates subject to weather and time slot, power generators are urgently required to operate flexibly and demonstrate better performance, necessitating a need for sustainable electricity systems.
Nidec offers, among other products, power generators to use renewable energies to produce electricity efficiently and power generators for vessels. By supplying space-efficient, low-noise, and high-efficiency power generators, Nidec contributes to flexible operations of power generators and the maintenance of the word’s infrastructure.
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Electricity pitch system for wind turbines
Electricity pitch system for wind turbines

Issues surrounding wind-power generation
Amid the decarbonization trends, the wind-power generation is gaining attention as an option for sustainable electricity supply. While enjoying a feature of low greenhouse gas emissions during electricity generation, wind-power generation, whose electricity generation output becomes unstable subject to changes in the wind’s velocity and direction, requires a system whose wind-turbine blades’ angles can be adjusted properly, as those blades heavily affect power generation efficiency.
Nidec supplies electricity pitch systems that provide precise control of wind turbines’ blades. By utilizing high-efficiency and-quality products that Nidec is excellent at producing, these systems contribute to maintaining an optimum electricity generation efficiency based on the wind’s velocity and direction via precise angle adjustment while suppressing energy consumption.
Efficient Manufacturing
Advanced Manufacturing Solutions
While demand is on the rise for goods needed globally, labor shortage is now a serious issue at production and logistics sites. To address this issue, a growing number of robots and mechanical equipment to replace/reduce humans are introduced, generating a need for higher work efficiency based on precise machines.
Nidec offers motors, reducers, sensors, and other products to help spread the use of automatic robots that can recreate human movements and goods-transferring drones that require precise control, among others. In its machine tool business, Nidec offers, for example, composite machining equipment that incorporates multiple processes into one, contributing to industry’s production efficiency improvement.

Main products that operate actively in production and logistics sites
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Servo motors and reducers
Servo motors and reducers

Issues surrounding automation
To address labor shortage and improve production efficiency, robot- and mechanical equipment-based automation is taking place at production and logistics sites. Automation for better work efficiency requires robots that recreate human movements and mechanical equipment to operate under any circumstances and enable complex movements smoothly.
Nidec offers servo motors, which one can control smoothly with high-speed and -precision control, and reducers, which use motors’ rotation to generate dynamic driving force. By combining and offering these products, Nidec helps the spread of the use of robots and drones that support the automation of production and logistics sites.
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Drones motors
Drones motors

Issues surrounding logistics sites
Amid the increasing demand for online shopping, etc., logistics sites are facing serious labor shortage. To address this issue, drones are gaining attention to enable efficient and quick delivery on humans’ behalf. High-performance drones are in demand to increase logistics sites’ labor productivity.
Nidec offers light and high-performance drone motors based on its high-precision machining and other technologies. By producing compact, light, and efficient motors that are the core of drones, Nidec contributes to drones’ long-hour flights and operability under severe environments.
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Machine tools
Machine tools

Issues surrounding manufacturing business
Amid the rapid increase in needed goods around the world, the manufacturing industry is required to not only mass-produce products, but process needed components precisely as well. Improving productivity and cost while meeting the rapidly changing market’s needs essentially requires adopting high-precision machine tools, etc. to ensure a flexible production system.
Nidec offers a variety of machine tools, including lathes and geared machine tools to process metals, plastic, and other materials both precisely and quickly. By offering a wide breadth of high-precision products that it is excellent at producing, Nidec meets the need for flexible production lines and contributes to productivity and cost improvement of the manufacturing industry.
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Press machines
Press machines

Issues surrounding machining and molding
Metalworking and molding are essential part of the manufacturing industry’s production processes. Amid the rapid and global increase in need for necessary goods requiring more and more items to be mass-produced, machining performance of handling various products flexibly is required. Also required are better manufacturing efficiency and consistent manufacturing quality.
Nidec offers press machines and their peripherals capable of machining compact, mid-size, and large products. Precision machining technology and the sale of consistent lines – both Nidec’s specialties – integrate the entire manufacturing process, helping customers to install production lines flexibly and efficiently and reduce costs. In particular, the press and automation business of Nidec’s Machinery and Automation Business Unit has business bases in major regions around the globe, establishing close-to-customer production, sale, and service-providing systems.
Better Life
Better Life
Air conditioners, refrigerators, vacuum cleaners, and other appliances are essential to our daily lives. To enrich them more, motors, compressors, and other components that go inside those life-supporting appliances must evolve.
Nidec offers modular products that use lighter, smaller, quieter, and more energy-efficient motors and motor-using modules. By producing small, light, and quiet motors to serve as appliances’ cores, Nidec contributes to saving the energy of single-hand-type stick vacuum cleaners, low-noise appliances, and refrigerators that work 24/7.

Main products in energy-saving appliances
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Refrigerator Compressors
Refrigerator Compressors

Issues surrounding food preservation
To keep food fresh, refrigerators must always maintain an appropriate temperature level. Thus, refrigerators – a product essential to our daily lives – must be equipped with an efficient cooling system to keep the refrigerators’ temperatures appropriate.
Nidec offers compressors to circulate coolant inside refrigerators to keep their internal temperatures low. In addition, by offering a wide variety of lighter, smaller, quieter, and more energy-efficient fans and other refrigerator-related products, Nidec contributes to making constantly working refrigerators energy-efficient.
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Brushless DC motors for air conditioners
Brushless DC motors for air conditioners

Issues surrounding living environment
Air conditioners are essential to making comfortable living environments even in searing summer heat and harsh winter cold. Air conditioners are required to be ecofriendly and suppress electricity cost as a product to maintain comfortable temperatures while reducing energy consumption.
Nidec offers energy-saving, durable, and low-noise brushless DC motors for air conditioners. By supplying them as a power source, Nidec contributes to air conditioners’ operation efficiency, electricity consumption, and other aspects of product evolution.
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Robot vacuum motors
Robot vacuum motors

Issues surrounding housekeeping
In this contemporary, leisure-less society, appliances are evolving to make housekeeping more comfortable and efficient. Demand is increasing annually for robot vacuum cleaners as a product to support people’s daily lives. The cleaners are expected to perform better to clean room quickly.
Nidec offers compact and high-performance brushless DC motors for robot vacuum cleaners’ wheels, blowers, and trash-removing sections, etc. Nidec’s compact and efficient motors improve the vacuum cleaners’ performance and suction strength, enabling the product to quickly clean up small spaces and complex-shaped rooms. Thus, Nidec’s vacuum cleaner motors contribute to the spread of household and commercial robot vacuum cleaners that can clean up rooms accurately and quickly.
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Clothes washer and drying machine motors
Clothes washer and drying machine motors

Issues surrounding clothes washing
Clothes washers and drying machines are essential in making our daily lives comfortable. As home appliances used every day even amid diversifying lifestyles, they are required to be energy-saving, low-noise, and excellent in design.
Nidec offers energy-saving and low-noise motors for clothes washers and drying machines as the world’s first manufacturer to have introduced the resin-pack motors. Also offering circulation, drainage pumps, and lid dampers (safe opening/closing devices), Nidec contributes to realizing clothes washers with reduced noise from the waterflow disturbance and whirl inside the washing tub and drying machines.
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Mobility Innovation
Mobility Innovation
Bicycles, motorcycles, and other moving vehicles are required to secure high-level safety and convenience while mitigating environmental burden. Expectations are growing for not only better driving performance and electrification, but for comfortable and free transportation based on the development of new, next-generation mobility products.
Nidec offers, among other products, motors and camera modules to make various moving vehicles run, turn, and stop safely, and air-conditioning fans to help people transport more comfortably. In addition, Nidec develops motors for eVTOL, a vehicle-type drone whose future practical use is expected, contributes to realizing comfortable and free transportation.

Major products widely used in vehicles
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Electric-motorcycle motors
Electric-motorcycle motors

Issues surrounding electric motorcycles
Used so widely, electric motorcycles are regarded as a new means of transportation in recent years. While boasting an ecofriendly feature of emitting no exhaust gas while running, electric motorcycles face issues of short battery duration and improving battery-charging infrastructure. Spreading the use of electric motorcycles further requires more efficient and lighter motors as their power source.
Nidec offers high-efficiency and light motors to serve as electric motorcycles’ power source. High-efficiency and light motors enable better speed acceleration, lower noise level, longer travel distance of motorcycles, making Nidec contribute to offer people comfort while on an electric motorcycle.
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Electric clutch ECU for motorcycles
Electric clutch ECU for motorcycles

Issues surrounding clutch operations
Clutch operations are necessary to make mid-size and larger motorcycles to start, shift gears, and stop. Conventional mechanical clutch operations require accurate operations based on the rider’s technique and experience, causing risks for exhaustion and mis-operations during long rides. Addressing this issue requires automatic control of clutch operations.
Nidec offers electric clutch ECUs that shift gears without controlling the motorcycle’s clutch. These units automatically control the clutch when the motorcycle starts, shift gears or stops via smooth shift change, helping to reduce the rider’s burden while driving.
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Electronic power steering motors
Electronic power steering motors

Issues surrounding driving
Steering operations are essential for automobiles and other mobility vehicles to change directions and continue to drive straight ahead. The conventional hydraulic power steering system, though capable of smooth operations, had issues with saving energy. This is why actions are being taken to introduce high energy-efficient electronic power steering system to serve as the basis of the steer-by-wire technology* that will support the future autonomous driving.
*Steer-by-wire technology: Technology to convert a vehicle’s steering into electric signals to control tires’ directionsNidec boasts the world’s largest market share of electronic power steering motors, which make steering easy when a vehicle turns. Compact enough to be installed in an engine room’s limited space and capable of ensuring smooth operability, these motors help drivers turn their steering wheels easily, while the motors’ high energy efficiency contributes to making vehicle driving both comfortable and safe.
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Brake motors
Brake motors

Issues surrounding brake system
The brake system is critical in securing safety in mobility. While a growing number of people use mobility vehicles as their means of transportation, they clog traffic in various places, necessitating the brake system to always react and activate quickly when the vehicle needs to stop and start, and makes a hard stop frequently.
Nidec offers brake motors to control the brake system electronically. By providing high-efficiency and -performance motors that are the key to brake-based control, these motors control the driver’s operations quickly and accurately, contributing to shortening the braking distance. Further, Nidec’s brake motors work with ABS and other safety functions to enhance vehicles’ operational safety.
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Based on its “motors + α” strategy,
Nidec enhances its corporate value in a broad area of business,
ranging from state-of-the-art AI to energy.
